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A true pioneer, L’Oréal has been reconstructing human skin models in laboratories to elaborate in vitro safety tests since 1979, as an alternative to animals.
Well before the question of animal testing was raised by civil society or within a regulatory framework, L’Oréal has been committed to new methods of assessing safety that don’t involve animals. L’Oréal has developed a very rigorous safety evaluation procedure of its products, backed by research. Our consumers’ health and safety have always been an absolute priority for L’Oréal. I contacted them and this is their response: Thank you for your interest in Garnier, a brand of The L’Oréal Group.
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I would like to add L’Oreal to the list of cruelty free companies. I find this so hypocritical and I just can’t understand the justification for it as it clearly isn’t changing their minds about animal testing. They see that they can split the difference and they know there is some endorsement for them from sites like this one, leaping bunny, and peta… despite the fact that most of their money comes from abusing animals. I don’t think these big companies are stupid. So it’s more like… “hey, we can make great money selling burts bees, and it costs a little more to make, but we will charge more.” Likewise “We also need more affordable brands and many people don’t care what we test on, so we will still make those products to serve that client base.” Win for them with no compromise. They see that there is a market in both areas.
They aren’t going to stop making “auburn” just because “chestnut” is doing well. However, I think it’s just become another market for them the same way a hair coloring brand has several colors to meet several markets. I understood the logic years ago… hoping that these huge companies would see how well they could do with cruelty free companies, and hope that they followed suit. I wish companies owned by parent companies weren’t included. If your brand fulfills our cruelty-free criteria, we’ll contact you with further information. If you’re a cruelty-free brand and you’d like to be listed, please contact us. This system makes it easy to find cruelty-free brands that are tailored to you and your needs. You can also choose filters to find exactly what you’re looking for by clicking the “Refine” button.įor example, you can look for cruelty-free hair care sold at Ulta, or choose to filter by skincare brands that are Leaping Bunny certified and 100% vegan and ship to your country, and so on. The complete list of cruelty-free brands is displayed below. Required by Law: They don’t test on animals where the law requires it, and are not sold in mainland China.Third Parties: No third party is testing their finished products or ingredients animal on their behalf.Suppliers: Their suppliers do not test ingredients, raw materials, or finished products on animals.Ingredients: Their ingredients are not tested on animals by the company or any other company.Finished Products: Their finished products are not tested on animals by the company or any other company.Our CriteriaĪll the brands found on this list were vetted to be cruelty-free, meaning: In order to ensure the brands we support do not put themselves at risk of animal testing, we do not consider brands that sell in China to be cruelty-free even if they use certain loopholes.įor brands that do test on animals, make sure to visit our list of Companies That Test On Animals. This means that the brands on our list have confirmed that no animal testing is performed on their finished products or ingredients during production, either by their company, their suppliers, or any third parties. This list is for those who wish to avoid brands that test on animals or fund animal testing, and purchase only from the brands that have been vetted as cruelty-free.
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